SEO-Friendly Content
Copy:
You
have two goals to accomplish with the content on your website. Attract
traffic to your website from search engines, and convert those visitors
to sales, leads, subscribers, or advocates.
We work with our clients to first develop an understanding of their business model and goals, and then develop a strategy to accomplish those goals online.
Our copy writing strategy begins with keyword research where we identify relevant phrases and words associated with your business. We then organize this list of keywords into a site map based upon competition, relevance, and ROI. This organization will ensure that your website captivates both search engines and visitors wth easy-to-understand page headers and a logical flow of information.
Our content strategy will include long-term plans to routinely publish new content on your site as well as to publish articles on other websites to drive traffic directly back to your site and increase your search engine presence.
I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes . . . .
.- Phillip Dusenberry